A direct-to-consumer brand scaling YouTube ad spend to $20,000/day while holding a profitable blended ROAS.
The brand had a single winning creative and no repeatable framework for testing new hooks or scaling spend without cratering efficiency.
Built a structured testing cadence — new hook-driven creatives launched weekly, in-market and custom-intent audiences layered in, and a scaling protocol that increased budgets in controlled steps.
Spend scaled from $2k/day to $20k/day over ten weeks while blended ROAS held above target, unlocking YouTube as the account's primary growth channel.