An eCommerce store in the hair-styling niche, crushing its KPIs within weeks of a Google Ads setup built from scratch.
The store had strong organic sales but zero paid-search presence. Previous attempts with a generalist agency burned budget on broad campaigns with no conversion tracking worth trusting.
Full account rebuild: server-side conversion tracking, a tightly themed Search structure, Shopping feed optimization, and a testing cadence that killed losers weekly and doubled down on winners.
Target ROAS beaten in week three. By month two the account held above 10× blended ROAS at 5-figure monthly sales — with room to scale spend further.